OBJECTIVE
To write, design and develop compelling content based on research and data driven insights.
EDUCATION
Apr 2000 - Jun 2003
Indian Institute of Planning and Management, New Delhi
Bachelor of Business Administration
CERTIFICATIONS
Nov 2016 - Dec 2016
California Institute of Arts, California (Coursera)
Graphic Design Specialization
Dec 2016 - Feb 2017
University of Toronto, Toronto (Coursera)
Fundamentals of Programming
Dec 2016 - Mar 2017
University of Michigan, Michigan (Coursera)
Specialization in Python Programming
Dec 2016 - Mar 2017
Massachusetts Institute of Technology, Massachusetts (MITx)
Introduction to Computer Science and Programming Using Python
Mar 2017 - Dec 2017
Udacity, Udacity India in association with Kaggle, Tableau and Mode
Data Analyst Nano Degree
EXPERIENCE
Mar 2007 - Dec 2009
Webchutney, New Delhi
Copy/Script Writer (Digital)
- Developed scripts and copies for animated/live action virals
- Proactively developed ideas for existing client that can be executed digitally
- Developed digital content for agency pitches
May 2010 - Jul 2010
Promodome Communications, New Delhi
Sr. Copywriter (Print)
- Developed idea driven copies for local as well national clients
- Developed campaigns that could potentially be scaled to other other forms of media besides print
- Strived to create consistent and clear communication between copy, art and servicing departments to ensure timely delivery of creatives
- Managed and mentored jr. copywriters
Sep 2011 - Apr 2012
Webitude
Associate Creative Director (Digital)
- Designed and developed digital/social media centric campaigns for existing as
well as potential clients
- Inspired, encouraged and pushed creative teams to think fresh and original ideas
- Supervised all creative aspects of a campaign and reported developments to CD and CEO
- Updated teams regarding client reverts and strived for timely delivery of projects
Sep 2012 - Jan 2013
Perfect 10 Advertising
Creative Consultant (Print)
- Designed, developed and assisted in print driven campaigns
- Was actively involved in presenting and pitching concepts to potential clients
Jan 2015 - Nov 2015
ScoopWhoop Media
Script Writer (Digital)
- Responsible for developing and scripting a 10 part animated web series named Joga Da and Family
- Developed all major characters of the series
- Constantly revised and updated scripts post suggestions by producers and director
- Assisted director in screening for cast and crew
Jun 2016 - Aug 2016
Magic Mushroom Advertising
Creative Consultant (Digital)
- Shot video based content in h.264, AVCHD and ProRes 422 format
- Responsible for video editing and VFX
- Responsible for grading and colour correction